So, What do You do for a Living?

Have you ever heard the question "So, what do you do for a living?" I'm sure you have, and depending on your occupation it can be easy or hard to explain. In my case it is not always easy. At one time I answered the question with "I'm in the printing and mailing business." The questioning person would respond with "Oh...you mean junk mail." Resenting the title given to this occupation I formulated a simple answer for clarity!

Marketing pieces that are relevant, timely, and interesting to the recipient are not considered junk. If you can pin point where a person is in life you can create advertisements that are not junk. You can also cross or up sell by analyzing previous purchasing habits.

For example: If a moving company targets a family who is in the process of closing on a new house, or has their house on the market then a direct marketing piece is very effective because it is relevant, timely, and interesting. After the family moves they would be likely candidates for a home improvement company to target through specials on items such as paint, hardwood floors, carpet, etc. If the family decides to buy hardwood floors the retailer can capture that information and offer a special on rugs. This idea works because rugs compliment the purchase of hard wood flooring.

We strive to make our direct marketing campaigns relevant, timely, and interesting. Now you know why Catawba Direct does not produce junk mail.....We produce targeted, direct marketing campaigns.

Thanks for reading,

Michael Miller